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Consumers not ready to resume reg life |
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Posted: May 29 2020 at 4:57pm |
Despite the Reopening of Many States, Resonate’s Unprecedented Research Reveals Most Consumers Aren’t Ready to Resume Regular Life Outside Their Homes | Source: Resonate RESTON, Va., May 28, 2020 (GLOBE NEWSWIRE) -- States and businesses are reopening at a rapid clip, but are consumers ready to come back? New data from consumer intelligence firm Resonate, the leading provider of A.I.-driven customer data and intelligence, suggests that no—the majority are not. Despite the fact that consumers remain more concerned about the economic impact of COVID-19 than they are about the health risks, an overwhelming number of consumers are indicating that nothing shy of the availability of a vaccine will prompt their return to travel, hotels, churches, concerts, sporting events, rideshares and other previous staples of daily life. In addition, Resonate’s latest survey wave of more than 5,000 American consumers revealed that we’re starting to witness the beginning of “new normal” behaviors in everything from shopping to sports viewing. For example, half of consumers now consider gloved and masked staff to be a requirement for them to return to physical stores. Separately, on the media front, 34.1% of people plan to be more engaged than before with live sports when they return. However, that engagement is likely to be happening in the comfort of their own homes, as only 11.9% say they will feel safe going to events with thousands of people. “No matter what level of business operation is permitted by state and local governments, the reopenings and resumption of business mean nothing if organizations don’t take the steps necessary to ensure customers feel safe reengaging with their services,” said Bryan Gernert, Chief Executive Officer of Resonate. “At Resonate, we’re committed to keeping our finger on the pulse on evolving consumer sentiments at this critical time. It’s vital our clients have the freshest insights to help guide their reopening planning to meet consumers where they are, even as that changes week to week.” Additional insights from the third wave of Resonate’s wide-reaching COVID-19 survey include the following:
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